Consumers don’t just want convenience anymore; they expect it as the baseline....

https://www.livebinders.com/b/3714413?tabid=7e947e36-a81d-8ee7-b9ad-e6db42c24fb8

Consumers don’t just want convenience anymore; they expect it as the baseline. We’ve moved past the novelty phase. If an app makes a user hunt for a credit card, they’ll drop off instantly