Game shows work as interactive games because the fun is in making a choice,...

https://spencersmasterinsights.urbanvellum.com/posts/why-do-some-game-show-games-feel-like-they-talk-down-to-you

Game shows work as interactive games because the fun is in making a choice, then waiting to see if it paid off. Picking boxes, weighing the Banker’s offer, and sitting through the host’s pause all give players a reason to stay for the reveal.