Get more from your Google Ads agency: agree on shared goals, set up tracking...

https://wiki-square.win/index.php/How_Do_I_Tell_If_a_PPC_Agency_Understands_My_Industry%3F

Get more from your Google Ads agency: agree on shared goals, set up tracking before spend, and judge lead quality, not just lead count. Use structured tests, change one thing at a time, and review results together to decide what to do next with confidence