How a $12M E-Commerce Brand Nearly Lost Its Organic Traffic in Six Months
https://fourdots.com/blog/how-to-hire-a-link-building-agency-11967
The Dirty Link Fallout: What Went Wrong at HomeGoodsCo HomeGoodsCo (name changed) was a healthy e-commerce player doing about $12 million in annual revenue. The marketing team spent roughly $2.1 million yearly on paid ads and organic growth