Most agencies get stuck at 30% margins because they rely purely on service...

https://dibz.me/blog/why-a-handful-of-european-seo-agencies-stopped-being-agencies-and-1138

Most agencies get stuck at 30% margins because they rely purely on service retainers. If you turn your internal scripts into simple tools, you can pivot to a product mindset and chase the 70% plus margins that software companies enjoy.