Most SEO agencies are trapped in a 30% margin ceiling because of retainer...

https://delta-wiki.win/index.php/How_Do_I_Know_If_an_Internal_Script_Should_Become_a_Real_Product%3F

Most SEO agencies are trapped in a 30% margin ceiling because of retainer burnout. When you start treating your agency like a lab and building internal tools, you can pivot to software margins that easily hit 70 percent or more.