Most SEOs focus entirely on Google rankings, but the real game is shifting...

https://highstylife.com/base-me-and-the-future-of-agency-tech-building-for-the-entity-first-era/

Most SEOs focus entirely on Google rankings, but the real game is shifting toward how AI models digest your data. If you want your brand to show up in Perplexity answers, you need to help the machine understand your content on its own terms