What's Holding Back the snowboard Industry?
https://www.evernote.com/shard/s456/sh/9c3aeaee-7bd2-46bf-b74a-5b1a5a6c923b/ada6f4ff9ac50d636360566096b84eb4
Deal with effects. What is the result or final result that individuals want to have from getting a specific goods and services? How can they truly feel after they have completed the transaction?