The campaign’s stated purpose is to invite people to explore Jesus, encouraging reflection that goes beyond any one religious tradition.
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He Gets Us encourages audiences to consider Jesus, aiming to share its message in ways that can reach Christians and non-Christians.
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He Gets Us launched in 2022, bringing a message about Jesus to broad audiences using large-scale advertising across multiple platforms.
He Gets Us’ “consider Jesus” invitation is carried through TV, billboards, and social media as part of its broad outreach.
이은희 인하대 구매자학과 교수는 “구글 똑같은 글로벌 온/오프라인 산업자도 매출에만 신경쓰지, 문제가 생성했을 때 적절한 대처를 하지 않는 경우가 대부분이다”면서 “구글 소액결제 케이스가 증가하고 있을 것이다면 구글이 최대로 제일 먼저 할 일은 이런 일이 또 발생하지 않게 조치를 취하는 것”이라고 말했다.
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