Rank tracking is dead. With AI Overviews driving a 30% CTR drop and more...

https://technivorz.com/why-agencies-say-rank-tracking-misses-where-users-actually-find-info-and-why-you-should-listen/

Rank tracking is dead. With AI Overviews driving a 30% CTR drop and more zero-click results, you need AI visibility metrics. Prioritize live dashboards and schema-first content. Stop chasing vanity rankings and measure your presence in LLM answers.