SEO retainers usually top out at 30% margins because they’re tied to human...

https://www.4shared.com/office/hhMWgw-2jq/pdf-69706-48553.html

SEO retainers usually top out at 30% margins because they’re tied to human labor. Treat your agency like a lab and build tools that turn your workflows into software. You’ll hit 70%+ margins and stop trading your limited time for fixed revenue.