Stop obsessing over vanity keyword rankings. In the EU market, AI Overviews are...

https://bizzmarkblog.com/how-europes-enterprise-seo-agencies-are-rebuilding-themselves-around/

Stop obsessing over vanity keyword rankings. In the EU market, AI Overviews are driving a permanent shift toward zero-click results, causing organic CTR to drop by roughly 30%. Relying on static monthly reports is a mistake