Traditional rank tracking is failing us. With AI Overviews causing a 30% CTR...

https://www.scribd.com/document/1034747512/Is-It-Better-to-Build-In-House-AI-Search-Monitoring-or-Buy-a-Tool-175658

Traditional rank tracking is failing us. With AI Overviews causing a 30% CTR drop across EU markets, we are firmly in a zero-click era. Agencies shouldn't send static monthly PDFs anymore