Users don’t want gimmicks; they want speed. When one-click ordering and...

https://www.scribd.com/document/1051753410/Why-Milestone-Rewards-Actually-Work-And-Why-Most-Apps-Fail-Them-233966

Users don’t want gimmicks; they want speed. When one-click ordering and real-time tracking are standard, anything less feels like a chore. If your app forces extra logins or payment friction, people will leave for a faster, better experience.